Fika Cafe

March 26, 2012 Ivan Teh - RunningMan 0 Comments

Fika Cafe
257 Beach Road

9 Raffles Boulevard
#01-20 Millenia Walk

11 Tanjong Katong Road
#02-K3 One KM


http://www.fikacafe.com/


Nice Swedish Cafe... But Avoid Sitting Outside

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 8
Ambience & Setting: 9
Food & Beverage: 8
Service: 9
Value for Money: 7
Spent about SGD $25 per person.


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I was pretty excited when I discovered Fika Cafe, as Swedish food isn't very common in Singapore. On top of that, they're also certified Halal!

Fika Cafe does Swedish comfort food, including classics like the Swedish Meatballs With Lingonberry Jam. The meatballs are a mixture of beef and lamb, and while they aren't dry, they weren't very juicy either. I also thought that the meatballs could have been packed a little tighter, but overall, I liked the dish.

Other Swedish classics include Blueberry Soup (which is like Blueberry Juice), and Rosehip Soup (which has a citrus-y, almost orange like taste).

The desserts at Fika Cafe are really good, especially the Apple Crumble Pie With Ice Cream.

All the times I've visited, I found the service to be excellent. Staff will do their best to attend to your requests, answer questions on ingredients, or how best to consume a dish, and food is served relatively quickly even when crowded.

The Ambience at Fika Cafe is also stand-out. The first floor is your typical cozy cafe layout, but ask to be seated at the second floor. You'll think you just stepped into someone's home... There's a fake fireplace with comfy sofas, a bookshelf with ladder, and various other decorations and knick-knacks strewn about. Great for photo-taking.

If at all possible, do try to avoid sitting outdoors, as you'll be accosted by beggers. Having actually visited Fika Cafe on a daily basis for a week, I noticed that they actually come at fixed timings every day. For example, an elderly single lady will come, without fail, at 11.45am everyday. And around 2pm, a couple carrying a baby will come around. It's almost like they have some kind of schedule they keep among themselves.

If you're feeling generous and don't mind giving, then go ahead, but if you're adverse to this kind of thing, then it's best if you sit indoors instead.


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Swedish Strawberry Cream Tea


Blueberry Soup Warm


Smoked Salmon Crepe


Cloudberry Cheesecake


Coffee


Rosehip Soup


Fika Big Breakfast Set


Raggmunk


Potato Salad With Roast Beef


Cinnamon Latte


Caramel Latte


Swedish Meatballs With Mashed Potato


Apple Crumble Pie With Ice-Cream


Lemon And Ginger Green Tea


Swedish Hash


Grilled Salmon


Chocolate Truffle Mint Tea Dispenser


Chocolate Truffle Mint Tea




Reserve a table now @ Fika Cafe - Beach Road

Reserve a table now @ Fika Cafe - Millenia Walk

Reserve a table now @ Fika Cafe - One KM






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Consumer Insight

March 22, 2012 Ivan Teh - RunningMan 0 Comments

Consumer Insight


Consumer Insight is an understanding of a target audience's attitudes and beliefs, and what connects with them on a deep emotional level. The desired reponse should be "This brand understands me! That is exactly how I feel!". When leveraged properly, it will provoke a clear response, and change consumer behavior. 


Insights can be based on:
1. Real or perceived weakness to be exploited in competitive product performance or value.
2. Attitudinal or perceived barrier in the minds of consumers, regarding your brand.

3. Untapped or compelling belief or practice.

Insights are most effective when they are/do one of the following:
1. Unexpected
2. Create a disequilibrium

3. Change momentum
4. Exploited via a benefit or point of difference that your brand can deliver







Some Examples: 

1. Folgers Coffee
Until the "Best Part Of Wakin' Up" came along, we all thought that the ability to brew a good-tasting cup of coffee for our annoyingly picky friends was an effective measure of our self-worth. But then the people at Folgers uncovered a simple, obvious, but nevertheless earth shattering insight: Coffee is mostly about waking up, and we wake up to the smell of the coffee before we even get to take a sip. This insight drove the business from a 17% to 36% market share.




2. Oreo Cookies
How do you increase sales volume for what is already a national institution? Well, the people at Oreo told Americans to "Eat the middle first and save the chocolate cookie outside for last". Was the campaign the actual insight itself? Not quite - the insight was actually that children love what they instinctively discover for themselves: this is simply the best way to eat an Oreo. The clever part is that tens of millions of individual Oreo eaters still think they came up with the idea first, and they love when the adverting reminds them of their apparent genius. This also led the company to create Oreo Double-Stuff for those who just can't get enough of the creamy middle bit. Brilliant!



3. DeBeers
When you watch those intriguing Diamond commercials, who are they aiming at? Men or women? Actually, it's both. That's the beauty of this particular insight: The woman thinks: "If he really, really cares for me, he'll give me a diamond," while the man thinks: "If I come home with anything other than a diamond, I'm history." The "A diamond is forever" campaign was
brilliantly executed!


4. Volkswagen Beetle
Think back to the gas-guzzling giant monsters (many with tailfins!) prowling the highways of 1950s America. Suddenly this small, strange-looking car arrived, getting 50 miles to the gallon (and fuel was US$0.19 per gallon). They told America to "Think Small". But their insight wasn't small at all. It wasn't just the need for a smaller car - there was a sizable group of people who needed to be different and didn't express themselves based on the size of their car. A later variety of this same insight - appealing to individuality against all odds - is Apple's "Think Different" campaign.



5. Life Cereal
If you tell a child that something's good for them, they'll never do it, eat it or listen to you. And so it goes with breakfast cereals. But the child who hates everything that's healthy hungrily devours Life Cereal, which claims "It's s'posed to be good for you". Mothers are told not to tell their kids that Life Cereal is nutritious. It's reverse psychology at it's best: Don't say it's healthy, and they'll defy you and eat it anyway.







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Pop Culture Analysis - ERB S1 E02

March 18, 2012 Ivan Teh - RunningMan 0 Comments


Pop Culture Analysis – Epic Rap Battles Of History



Epic Rap Battles Of History Annotations:
http://rapgenius.com/albums/Nice-peter-epiclloyd/Epic-rap-battles-of-history-season-one
http://rapgenius.com/albums/Nice-peter-epiclloyd/Epic-rap-battles-of-history-season-two


Season 1, Episode 2 - Darth Vader VS Adolf Hitler 

http://www.spikednation.com/sites/default/files/emvideo-youtube-AFA-rOls8YA_0.jpg



The Rappers: 
Darth Vader – Born Anakin Skywalker, Darth Vader is a villainous Sith Lord, and a central character in the Star Wars franchise created by George Lucas. Originally a Jedi Knight who fell to the dark side of the Force, he is ultimately redeemed when he sacrifices himself to save his son. He is responsible for the countless deaths of innocent lives. Darth Vader is synonymous with a powerful form of evil in both pop culture and political discourse. 


Adolf Hitler – A dictator of Nazi Germany, mainly responsible for the rise of Fascism in Europe, instigating World War II, and the mass genocide of the Holocaust. He is the face of Nazism, and widely recognized as a personification of evil. Adolf Hitler's supremacist and racially motivated policies resulted in the systematic murder of eleven million people.



Full Lyrics:
Stanza 1 – Adolf Hitler:
I am Adolf Hitler
Commander of the Third Reich
Little known fact
Also dope on the mic
You are Vader
With your little boots and cape
And helmet to cover up
That burnt-ass face
You have the force to move objects
I am a force truly evil
Even went back in time
And tried to whack you in the prequel
Cause look at you
You’re not even a real person
I preferred you in Spaceballs
The Rick Moranis version

Stanza 2 – Darth Vader:
You can’t rhyme against
The dark side of the force
Why even bother?
So many dudes been with your mom
Who even knows if I’m your father?
You’re a pissed off little prick
With a Napoleon dick
You call that a mustache?
I call that Dirty Sanchez on your lip
You bitch
Let me remind you who you’re messing with
Everything that you did
I’m the mother fucker who invented it
I’m the original Dark Lord
You’re like the sorcerer’s apprentice
My stormtroopers make yours
Look like someone
Took a piece of shit and cloned it

Stanza 3 – Adolf Hitler:
You stink Vader
Your style smells something sour
You need to wash up, dawg
Here, step in my shower
I’ll turn all your friends against you
Just my speeches breed haters
What’s your lightsaber versus
A clan of all your white neighbors?

Stanza 4 – Darth Vader:
Suck my robot balls
Now take a step back
And let me freeze yours off
A little Carbonite bath
For your goose stepping ass
We’ll call my homeboy in Israel
See who got the last laugh



Textual Analysis:
Adolf Hitler’s Background – A mix of grays and whites, reminiscent of black and white television broadcasting in the 1930s to 1940s. World War II also took place during this period of history, from 1939 to 1945.

Darth Vader’s Background – A spinning triangle, also in a mixture of grays and whites, but with an industrial patterned texture on the walls, reminiscent of the interior of Imperial Star Destroyers, or the Death Star.

Stanza 1 – Adolf Hitler:
I am Adolf Hitler Commander of the Third Reich
  • ·         The Third Reich refers to Nazi Germany, of which Hitler was its leader. ‘Reich’ translates to ‘Realm’ or ‘Empire’.
  • ·         Hitler does the Nazi Salute in the background.
Little known fact Also dope on the mic
  • ·         ‘Dope’ is a slang term meaning ‘Cool’ or ‘Awesome’. Here, Hitler is boasting he is a great rapper.
You are Vader With your little boots and cape And helmet to cover up That burnt-ass face
  • ·         Hitler mocks Vader for being disfigured by burns from molten lava. Vader’s outfit is part of his life-support system keeping him alive.
You have the force to move objects I am a force truly evil
  • ·         Hitler refers to the ‘Force’, a mystical energy field that Vader can use to his advantage. However, he claims to be a ‘Force’ personified.
  • ·         Hitler does a juggling move in the background, reminiscent of entertainers, jugglers, or clowns, thus insulting the Force.
Even went back in time And tried to whack you in the prequel
  • ·         There are numerous pop cultural examples of a character going back in time to kill Hitler, such as the Twilight Zone episode, “No time like the past”. Going back in time to kill Hitler is also an oft-cited example when discussing the Grandfather Paradox.
  • ·         The original Star Wars trilogy was updated by the release of the Star Wars prequel trilogy. From a continuity perspective of real-time, this is similar to traveling back in time.
Cause look at you You’re not even a real person
  • ·         Vader is a fictional character.
  • ·         Vader is performing a dance move known as the ‘Robot’ in the background.
I preferred you in Spaceballs The Rick Moranis version
  • ·         Spaceballs is a spoof on Star Wars. Actor Rick Moranis plays the parody of Darth Vader, known as ‘Dark Helmet’.

Stanza 2 – Darth Vader:
You can’t rhyme against The dark side of the force Why even bother?
  • ·         The Dark side of the Force is the counterbalance to the Light Side of the Force. A quote by Vader from the movies is “You don’t know the power of the Dark Side!”
So many dudes been with your mom Who even knows if I’m your father?
  • ·         Vader talks trash here as Hitler’s mom, Klara Hitler Pölzl, had only one husband. Rather, it was Hitler’s father, Alois Hitler, who had multiple wives, and was actually Klara Hitler Pölzl’s cousin, thus making their marriage incestuous.
  • ·         An iconic quote by Vader in the movies is “Luke, I am your father!”
You’re a pissed off little prick With a Napoleon dick
  • ·         Vader insults Hitler by insinuating that he has a small penis.
You call that a mustache? I call that Dirty Sanchez on your lip
  • ·         The term 'Dirty Sanchez' describes the unintentional act of leaving a fecal matter "moustache" on a partner's face. This act is also called a ‘Stinky Hitler’.
  • ·         Vader is performing a dance move known as the ‘Moonwalk’ in the background. This dance move was popularized by the singer Michael Jackson.
You bitch Let me remind you who you’re messing with
Everything that you did I’m the mother fucker who invented it
  • ·         Vader claims to be the inventor of diabolical acts.
I’m the original Dark Lord You’re like the sorcerer’s apprentice
  • ·         ‘The Sorcerer's Apprentice’ is a German poem published in 1797. The 1940 Disney film ‘Fantasia’ popularized the poem. The term has since passed into popular culture, and has been used in various media.
  • ·         In the poem, the apprentice is a bumbling wizard who inadvertently misuses powerful magic, and is reprimanded by the master wizard.
My stormtroopers make yours Look like someone Took a piece of shit and cloned it
  • ·         ‘Stormtroopers’ refer to the infantry grunts of the Empire in Star Wars, and also the infantry soldiers of Nazi Germany.
  • ·         The early stormtroopers in Star Wars were called ‘Clone Troopers’, because they were all mass-manufactured clones.

Stanza 3 – Adolf Hitler:
You stink Vader Your style smells something sour
  • ·         Hitler insults Vader’s rap performance, implying that it is rotten and rancid, with a foul odor.
You need to wash up, dawg Here, step in my shower
  • ·         ‘Dawg’ is a slang term meaning ‘Friend’. Hitler uses it sarcastically.
  • ·         Hitler’s ‘shower’ refers to the gassing chambers of World War II, where thousands of people were forced into communal showers, and gassed to death.
I’ll turn all your friends against you Just my speeches breed haters
  • ·         Hitler was known for his excellent oratorical ability, and speeches that roused the fervor of the Germans.
What’s your lightsaber versus A clan of all your white neighbors?
  • ·         A lightsaber is a weapon in Star Wars, very similar to a sword, and used in hand-to-hand combat by Jedi and Sith. Vader’s lightsaber projects a red blade.
  • ·         Among Hitler’s many beliefs, was the belief of White Supremacy, and the restoration of the Aryan race.
  • ·         The Ku Klux Klan (KKK) is an extremist group that also believes in White Supremacy.

Stanza 4 – Darth Vader:
Suck my robot balls Now take a step back
  • ·         Vader is a cyborg, his body rebuilt with cybernetic parts after he was horribly disfigured by molten lava.
  • ·         Vader performs the ‘Force Choke’ and ‘Force Pull’ moves on Hitler.
  • ·         As Hitler is pulled toward Vader, he transits from Black-and-White to full Color.
And let me freeze yours off A little Carbonite bath For your goose stepping ass
  • ·         Carbonite is a fictional element in Star Wars. Carbonite freezing is very similar to cyro-statis, where an object or person frozen within is kept alive, but inert.
  • ·         Hitler is frozen with a horrified look on his face, similar to the expression on Han Solo’s face when he was frozen in carbonite in Star Wars.
We’ll call my homeboy in Israel See who got the last laugh
  • ·         Hitler was known for his hatred against Israel and the Jewish race.
  • ·         ‘Homeboy’ is a slang term meaning ‘A close friend’. Here, Vader says that Hitler’s hatred enemies are his close friends.
  • ·         A stormtrooper from Star Wars answers Vader’s call in the background.
  • ·         Vader won this rap battle in continuity.



Video:
http://youtu.be/AFA-rOls8YA








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Hansang Korean Charcoal Barbecue

March 14, 2012 Ivan Teh - RunningMan 0 Comments

Hansang Korean Charcoal Barbecue
10 Sinaran Drive
#03-33 Novena Square 2

20 Lorong Mambong





Excellent BBQ Albeit With Steep Prices
(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 6
Ambience & Setting: 6
Food & Beverage: 7
Service: 7
Value for Money: 6
Spent about $45 per person.

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Having previously dined at Hansang Korean Family Restaurant, she and I had gained a good impression of their BBQ meats... So when we discovered their sister restaurant, Hansang Korean Charcoal Barbecue, we just had to try it. 


Personally, I liked Hansang Korean Charcoal Barbecue better, and the BBQ meats were really up to standard as well... Although you have the option to cook it yourself, or have the chefs prepare it for you. We choose to DIY. 


The meat is sliced quite thinly, so it cooks pretty quickly. Nice. The vegetables were a bit odd though, as they only served a few slices of each (mushroom, onion, chili), and grilling the vegetables was harder than grilling the meat. 


I really like the fresh lettuce they served alongside, for you to wrap the cooked meat in. 


I also thought the Tofu Soup was much better than the Kimchi Soup I had previously... Will remember to order this next time.


Prices at Hansang Korean Charcoal Barbecue are a bit steep... For the amount I paid for this ala-carte meal, I could have gone to a Korean BBQ buffet instead.




BBQ 01




BBQ 02




BBQ 03




Grilling 01




Grilling 02




Grilling 03




Side Dishes 05




Side Dishes 06




Sweet Potato Noodles




Tofu Soup










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Hansang Korean Family Restaurant

March 14, 2012 Ivan Teh - RunningMan 0 Comments

Hansang Korean Family Restaurant
10 Sinaran Drive
#03-33 Novena Square 2

20 Lorong Mambong





Tasty Marinated Meat Bulgogi
(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 6
Ambience & Setting: 6
Food & Beverage: 7
Service: 7
Value for Money: 6
Spent about $30 per person.

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While shopping with her for heels, we passed Hansang Korean Family Restaurant, and decided to have dinner here. 


The Kimchi Jjigae we ordered was a huge hotpot / stew of vegetables (Kimchi, Cabbage, Carrots, Chili, Onions, Tofu) and carbs (egg noodles, vermicelli, rice cakes), but barely had any meat. For a Pork hotpot, it came with only a few slices of pork spine meat, a few slices of sausages, and 2 dumplings. Tasty and filling, but rather disappointing value for money.


The side dishes were plentiful, but pretty average on their own. 


The Special Fried Rice is basically rice fried in a little of the leftover soup from the hotpot... The idea being that the rice becomes infused with the essence and fragrance from the many ingredients stewing in the hotpot. While the gf thought it was pretty average, I thoroughly disliked the taste and texture. 

What we really liked however, is the excellent service the staff of Hansang Korean Family Restaurant provide, giving tips on ordering, being knowledable on the menu, and helping to prepare our food! 

We also really like the Dak Bulgogi, which is marinated chicken meat. Really tasty and well prepared. 

Mental note... Don't eat the Special Fried Rice at Hansang Korean Family Restaurant.  




Dak Bulgogi




Kimchi Jjigae 01




Kimchi Jjigae 02




Side Dishes 01




Side Dishes 02




Side Dishes 03




Side Dishes 04




Special Fried Rice










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Introduction To Integrated Marketing Communications

March 13, 2012 Ivan Teh - RunningMan 0 Comments

Introduction To Integrated Marketing Communications




Marketing: “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.” 


Function of Marketing: To create an Exchange that is Mutually Beneficial


Role of Marketing (Traditional): To Inform, Persuade and Remind. 


Role of Marketing (New): To Inform, Persuade and Remind… And to Transform Attitudes and Behaviours, to Foster Long-Term Customer Relationships.


Why the Change? – Influx of Competitors 


Marketing Communications: Is the communications aspect of Marketing.





Marketing Mix 4 P’s - Types of Promotions (3rd P) Tools
Advertising:
  • Hard Sell Approach
  • Mass Reach, Non-Personal
  • Paid – High Costs involved
  • Has an Identified Sponsor
  • Able to control message
  • Able to create a distinct image / brand
  • May suffer from credibility issues
  • Difficult to measure amount of sales

Sales Promotion:
  • Hard Sell Approach
  • Has Incentives & Deadlines for customer to purchase / sales team
  • Either Consumer-Oriented or Trade-Oriented
  • Short-Term
  • Easy to measure amount of sales
  • May be abused
  • Could lead to promotional wars
  • Doesn’t build brand image

Public Relations:
  • Soft Sell Approach
  • Creates Situations / Scenarios to Impress customer
  • Requires more effort to sustain, slightly more roundabout method
  • Has public interest in mind
  • A management function
  • Difficult to measure amount of sales

Publicity:
  • Free
  • Greater credibility, message from third-party endorsement
  • Mass Reach, Non-Personal
  • Double edged sword, depending on how the third-party perceives you
  • No control over message

Direct Marketing / Personal Selling:
  • One-to-One Approach
  • Specific Targeting
  • Requires a database, then market segmentation, then targeting
  • Includes Customer Relationship Marketing (CRM)
  • Can be Personalised and Customized for individual customers / segments
  • Can gather direct feedback
  • Expensive and Complex way to reach Masses
  • Difficult to project a uniform message





Marketing Goals: To create / improve / maintain Brand’s share of Market.
Unit of Measurement: Percentage, Volume, Value
 



Promotional Goals: To create / improve / maintain Brand’s share of Mind.
Unit of Measurement: Hierarchy Of Communication Effects
 





Process to Build Brand Identity – Hierarchy Of Communication Effects
Brand Identity: How a customer perceives your brand.  
  1. Brand Awareness: Customer knows about your brand.
  2. Brand Acceptance: Customer believes your message, and that your brand is good.
  3. Brand Preference: Customer identifies your brand as among the top choices in their mental shopping list, and will purchase your brand over other brands, if other ‘better’ brands aren’t available.
  4. Brand Loyalty: Customer chooses your brand consistently over other brands, and makes repeat purchases from your brand over a period of time. 


Purpose of Integrated Marketing Communications: To move customers along the Brand Identity building process as fast as possible.  






Customer Relationship Marketing (CRM)


(See Role Of Marketing) – To develop long-term relationships with customers, Marketers need to create Value and Satisfaction for customers. 


CRM is used to retain customer loyalty – More cost-effective / cheaper to retain customers than entice new ones. Personalized and customized products sell better.


Share of Market – Like sharing a pie, your gain is my loss. (Not so relevant anymore) 


Share of Customer – Customers buy from different sources, but the goal is to get customers to spend more with you, than with your competitors.





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