Epic Rap Battles Of History Annotations:
http://rapgenius.com/albums/Nice-peter-epiclloyd/Epic-rap-battles-of-history-season-one
http://rapgenius.com/albums/Nice-peter-epiclloyd/Epic-rap-battles-of-history-season-two

• ·         Vader is a fictional character.
• ·         Vader is performing a dance move known as the ‘Robot’ in the background.

• ·         ‘Stormtroopers’ refer to the infantry grunts of the Empire in Star Wars, and also the infantry soldiers of Nazi Germany.
• ·         The early stormtroopers in Star Wars were called ‘Clone Troopers’, because they were all mass-manufactured clones.

• ·         ‘Dawg’ is a slang term meaning ‘Friend’. Hitler uses it sarcastically.
• ·         Hitler’s ‘shower’ refers to the gassing chambers of World War II, where thousands of people were forced into communal showers, and gassed to death.

• ·         A lightsaber is a weapon in Star Wars, very similar to a sword, and used in hand-to-hand combat by Jedi and Sith. Vader’s lightsaber projects a red blade.
• ·         Among Hitler’s many beliefs, was the belief of White Supremacy, and the restoration of the Aryan race.
• ·         The Ku Klux Klan (KKK) is an extremist group that also believes in White Supremacy.

• ·         Vader is a cyborg, his body rebuilt with cybernetic parts after he was horribly disfigured by molten lava.
• ·         Vader performs the ‘Force Choke’ and ‘Force Pull’ moves on Hitler.
• ·         As Hitler is pulled toward Vader, he transits from Black-and-White to full Color.

• ·         Carbonite is a fictional element in Star Wars. Carbonite freezing is very similar to cyro-statis, where an object or person frozen within is kept alive, but inert.
• ·         Hitler is frozen with a horrified look on his face, similar to the expression on Han Solo’s face when he was frozen in carbonite in Star Wars.

• ·         Hitler was known for his hatred against Israel and the Jewish race.
• ·         ‘Homeboy’ is a slang term meaning ‘A close friend’. Here, Vader says that Hitler’s hatred enemies are his close friends.
• ·         A stormtrooper from Star Wars answers Vader’s call in the background.
• ·         Vader won this rap battle in continuity.

10 Sinaran Drive
#03-33 Novena Square 2

20 Lorong Mambong




Having previously dined at Hansang Korean Family Restaurant, she and I had gained a good impression of their BBQ meats... So when we discovered their sister restaurant, Hansang Korean Charcoal Barbecue, we just had to try it. 


Personally, I liked Hansang Korean Charcoal Barbecue better, and the BBQ meats were really up to standard as well... Although you have the option to cook it yourself, or have the chefs prepare it for you. We choose to DIY. 


The meat is sliced quite thinly, so it cooks pretty quickly. Nice. The vegetables were a bit odd though, as they only served a few slices of each (mushroom, onion, chili), and grilling the vegetables was harder than grilling the meat. 


I really like the fresh lettuce they served alongside, for you to wrap the cooked meat in. 


I also thought the Tofu Soup was much better than the Kimchi Soup I had previously... Will remember to order this next time.


Prices at Hansang Korean Charcoal Barbecue are a bit steep... For the amount I paid for this ala-carte meal, I could have gone to a Korean BBQ buffet instead.

BBQ 01

BBQ 02

BBQ 03

Grilling 01

Grilling 02

Grilling 03

Side Dishes 05

Side Dishes 06

Sweet Potato Noodles

Tofu Soup

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10 Sinaran Drive
#03-33 Novena Square 2

20 Lorong Mambong




While shopping with her for heels, we passed Hansang Korean Family Restaurant, and decided to have dinner here. 


The Kimchi Jjigae we ordered was a huge hotpot / stew of vegetables (Kimchi, Cabbage, Carrots, Chili, Onions, Tofu) and carbs (egg noodles, vermicelli, rice cakes), but barely had any meat. For a Pork hotpot, it came with only a few slices of pork spine meat, a few slices of sausages, and 2 dumplings. Tasty and filling, but rather disappointing value for money.


The side dishes were plentiful, but pretty average on their own. 


The Special Fried Rice is basically rice fried in a little of the leftover soup from the hotpot... The idea being that the rice becomes infused with the essence and fragrance from the many ingredients stewing in the hotpot. While the gf thought it was pretty average, I thoroughly disliked the taste and texture. 

What we really liked however, is the excellent service the staff of Hansang Korean Family Restaurant provide, giving tips on ordering, being knowledable on the menu, and helping to prepare our food! 

We also really like the Dak Bulgogi, which is marinated chicken meat. Really tasty and well prepared. 

Mental note... Don't eat the Special Fried Rice at Hansang Korean Family Restaurant.  

Dak Bulgogi

Kimchi Jjigae 01

Kimchi Jjigae 02

Side Dishes 01

Side Dishes 02

Side Dishes 03

Side Dishes 04

Special Fried Rice

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Introduction To Integrated Marketing Communications

• Hard Sell Approach
• Mass Reach, Non-Personal
• Paid – High Costs involved
• Has an Identified Sponsor
• Able to control message
• Able to create a distinct image / brand
• May suffer from credibility issues
• Difficult to measure amount of sales

• Hard Sell Approach
• Has Incentives & Deadlines for customer to purchase / sales team
• Either Consumer-Oriented or Trade-Oriented
• Short-Term
• Easy to measure amount of sales
• May be abused
• Could lead to promotional wars
• Doesn’t build brand image

• Soft Sell Approach
• Creates Situations / Scenarios to Impress customer
• Requires more effort to sustain, slightly more roundabout method
• Has public interest in mind
• A management function
• Difficult to measure amount of sales

• Free
• Greater credibility, message from third-party endorsement
• Mass Reach, Non-Personal
• Double edged sword, depending on how the third-party perceives you
• No control over message

• One-to-One Approach
• Specific Targeting
• Requires a database, then market segmentation, then targeting
• Includes Customer Relationship Marketing (CRM)
• Can be Personalised and Customized for individual customers / segments
• Can gather direct feedback
• Expensive and Complex way to reach Masses
• Difficult to project a uniform message

Marketing Goals: To create / improve / maintain Brand’s share of Market.
Unit of Measurement: Percentage, Volume, Value
 


Promotional Goals: To create / improve / maintain Brand’s share of Mind.
Unit of Measurement: Hierarchy Of Communication Effects
 




Brand Identity: How a customer perceives your brand.  

1. Brand Awareness: Customer knows about your brand.
2. Brand Acceptance: Customer believes your message, and that your brand is good.
3. Brand Preference: Customer identifies your brand as among the top choices in their mental shopping list, and will purchase your brand over other brands, if other ‘better’ brands aren’t available.
4. Brand Loyalty: Customer chooses your brand consistently over other brands, and makes repeat purchases from your brand over a period of time. 

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Max Brenner's Chocolate Bar
8 Raffles Avenue
#01-06 Esplanade

1 HarbourFront Walk
#01-116 VivoCity

112 East Coast Road
#01-05 I12 Katong


http://www.maxbrenner.com/


Chocolate By The Bald Man

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 7
Ambience & Setting: 7
Food & Beverage: 8
Service: 8
Value for Money: 6
Spent about $10 per person.


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I Love Chocolate!! Who doesn't? And Max Brenner's Chocolate Bar has some of the best chocolate in town!

Max Brenner's Chocolate Bar was founded by Max Fichtman and Oded Brenner, who combined their names to get 'Max Brenner'. Yes, Max Brenner is a fictional person, although the famous 'Bald Man' face belongs to Oded Brenner.

Anyway, Max Brenner's Chocolate Bar has some excellent Hot Chocolate! Too often, the kind of Hot Chocolate you get in most cafes is too watery, or tastes like Milo. But the Hot Chocolate served at Max Brenner's Chocolate Bar is thick, rich and smooth.

Served in a 'Hug Mug', it has no handles, and you're supposed to cup the mug with your palms, thus also warming your hands. I like it, it's cute. I personally prefer the Melting Marshmellow Hot Chocolate, which has melted, sticky, gooey marshmellows floating on top of the Hot Chocolate.


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Max Brenner's Chocolate Bar Cafe

Max Brenner's Chocolate Bar Logo

The Colors Of Chocolate

Melting Marshmellow Hot Chocolate

Melting Marshmellow Hot Chocolate Drunk

Hot Chocolate 01

Hot Chocolate 02

Hot Chocolate 03

Hot Chocolate Milk Chocolate

Hot Chocolate Dark Chocolate

Hot Chocolate White Chocolate

Hug Mug Kiddy

Money Box Collection

Chocolate Art

Alice 01

Alice 02

Alice 03

Alice 04

Alice 05

Butterscotch Chocolate Cream Milkshake

Melting Chocolate Truffle Heart Cake And Shake

Chocolate Creamiest Cheesecake & Shake 01

Chocolate Creamiest Cheesecake & Shake 02

Chocolate Creamiest Cheesecake & Shake 03

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