Brand Ownership Infographic

In today's world of mega-corporations, mergers, acquisition, take-overs and alliances are increasingly becoming commonplace.

Here is a big picture overview, a Brand Ownership Infographic of the power players in today's world.

These are the 10 Global Brands that dictate what we eat and groom ourselves with.

Version 2012, Source Credits

Version 2014, Source Credits

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Miniatur Wunderland


No, I didn't get the spelling wrong. 


Miniatur Wunderland is a tourist attraction in Hamburg, Germany. Their website is http://www.miniatur-wunderland.com/


It is the largest model railway in the world, and is still growing! 


As seen in their YouTube video: 








This is like a world within a world. There are sections devoted to recreating entire countries! 


Look closely and you'll see more than just model trains... cars that speed and get stopped by miniature policemen, fire engines that race to put out a blaze, airplanes take off and land on schedule, bank robbers tunneling into a gold vault, a cruise ship setting sail, and more! 


Created by twin brothers Frederik and Gerrit Braun, the entire project has been in development for over 10 years, and is slated to be completed by 2020. 

Gerrit Braun And Frederik Braun

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Creative Ad Campaign - Lego Imagine


Now this is really interesting... Take a look!

Monster

Caterpillar

Whale

Designed by Lego artist, Nicholas Foo, the Lego Imagine Ad campaign featured posters at 3 specific bus stops in Singapore. The posters were designed to seem like 'windows', displaying a Lego-fied view of the actual background behind them. 


Lego Builders Too Jun Jie, Inessa Loh, and Darshan Kadamactually used actual Lego pieces to build each poster! In total, they used 97,096 Lego pieces!


The posters were commissioned by Ogilvy in March 2011. The Lego Imagine Ad Campaign won the Silver Outdoor Lion at Cannes International Festival of Creativity.


Here's their awe-inspiring YouTube Video: 










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Advertising



Ad - Any paid form of non-personal communication to the public about a brand, an organization, product, service or idea 


An advertising campaign consists of coordinated (series) messages in a variety of media that center on a single theme across a time frame. Integrated communications = multi-platform campaign. 


Advertising helps position the product, by creating brand image and symbolic appeal for the brand which is important for companies selling product/services that are difficult to differentiate on functional attributes. (e.g. Sunkist orange is diff from others)


Besides branding purposes, why do companies advertise:

–      Brings in the sales

–      Remind consumers

–      To inform (communicate)

–      Brand awareness

–      Establish presence 


Tactical ads are sales-driven, provide direct solution and give details of the product being advertised.

Branding ads do not merely sell a product in itself, but instead, try to convey a certain image or lifestyle that appeals to people. 


‘Paid’ - space or time for an advertising message must be bought 


Non-personal nature - no opportunity for immediate feedback from the message recipient.


Therefore before the message is sent, the advertiser must consider how the audience will interpret and respond to the message  


What advertising usually does best is create awareness, one ad alone rarely drives the consumer to buy immediately.






Using Celebrities in Ads

Heider’s Balance Theory explains how people tend to maintain consistency in patterns of their liking and disliking of one another and of inanimate objects.



Balance Theory is useful in examining how endorsement using celebrities and other opinion leaders affects consumers. If a person likes a celebrity and perceives (due to the endorsement) that the celebrity likes a product, said person will tend to like the product too, in order to achieve psychological balance.







Heider’s Symbols

P: the consumer to be analysed
O: another person (celebrity)
X: the product
+ : Likes
-  : Dislikes 






Balanced Relationships:
–      P+O, O+X, P+X

Girl likes George Clooney; George Clooney likes Nespresso; Girl likes Nespresso.


–      P+O, O-X, P-X

Girl likes George Clooney; George Clooney dislikes Nespresso; Girl dislikes Nespresso.


–      P-O, O+X, P-X
Girl dislikes George Clooney; George Clooney likes Nespresso; Girl dislikes Nespresso.


–      P-O, O-X, P+X,
Girl dislikes George Clooney; George Clooney dislikes Nespresso; Girl likes Nespresso






Balanced:
My friend’s friend is my friend

My friend’s enemy is my enemy

My enemy’s friend is my enemy

My enemy’s enemy is my friend







If the balance is thrown off, there will be discomfort and an urge to restore the position of balance.







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Move - Guy Travels The World And Shoots 1 Second Of Video In Each Location


Some day, I'm gonna freaking do this! 










Update: The clip was part of an advertising campaign by STA Travel Australia. Rick Mereki, Andrew Lees and Tim White were sponsored a 6-week round the world trip, and in return, they had to shoot 3 videos for STA Travel Australia. Here they are: 















The ads are titled Move, Eat and Learn respectively. 






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