Creative Ad Campaign - Lego Imagine

Creative Ad Campaign - Lego Imagine

Now this is really interesting... Take a look!




Designed by Lego artist, Nicholas Foo, the Lego Imagine Ad campaign featured posters at 3 specific bus stops in Singapore. The posters were designed to seem like 'windows', displaying a Lego-fied view of the actual background behind them. 

Lego Builders Too Jun Jie, Inessa Loh, and Darshan Kadamactually used actual Lego pieces to build each poster! In total, they used 97,096 Lego pieces!

The posters were commissioned by Ogilvy in March 2011. The Lego Imagine Ad Campaign won the Silver Outdoor Lion at Cannes International Festival of Creativity.

Here's their awe-inspiring YouTube Video: