Uniqlo

February 20, 2015 Ivan Teh - RunningMan 0 Comments

Uniqlo
Various Outlets Islandwide
10am - 10pm Daily


http://www.uniqlo.com/sg/


Simple, Striking, Comfortable Casual Clothes

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 8
Product Lifespan: 6 - 24 Months
Product Quality: 8
Value for Money: 9
Spent about SGD $80 per person.

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Founded in 1984 in Naka-ku, Hiroshima Prefecture, Japan, Uniqlo, which is a contraction for "Unique Clothing", is a Japanese casual wear retail franchise. Uniqlo is known for designing and producing their own range of clothing. Founder Tadashi Yanai has a simple philosophy; his clothing must be affordable for all, functional and durable enough for daily wear, simple to wash and clean, yet stylish and vibrant in design. This simple approach has made Uniqlo one of the world's biggest apparel brands.

Uniqlo casual wear clothing designs, whether for men or women, all have design elements that are best described as clean, simple, functional, and minimalist. They often have varying shades of bold, vibrant colours for each design, which makes Uniqlo stores seem like a rainbow of colours. Because Uniqlo casual wear clothing is so simple yet essential, it has an almost universal appeal, allowing customers to mix, match, and create their own styles with very little fuss.

Aimed at the mass market, casual or urban basics shoppers, Uniqlo manages to keep their clothing prices low due to large economies of scale, and control over the manufacturing chain. Furthermore, Uniqlo clothing is rather durable, easily lasting more than 1 year, and with proper care, perhaps more than 2 years. And with each piece (top / bottom) costing about SGD $25 or thereabouts, it's incredible value for money.

Uniqlo is also known for their innovative technology, and their willingness to change and challenge conventional wisdom. The most important technological breakthrough at Uniqlo is evident in their HeatTech clothing, which is made with proprietary heat-retaining polyester-and-nylon yarn. This synthetic material has air pockets between the treads, which help retain heat, and get rid of moisture. But Uniqlo isn't satisfied, and is continually innovating, either by creating new clothing technologies, or finding cheaper, more efficient ways of manufacturing that maintains the high quality the brand is known for.

I love the extensive range of vibrant designs at Uniqlo, which are fashionable yet comfortable enough to wear on a daily basis, as well as their wallet friendly prices. I also admire Tadashi Yanai approach to doing business, and how he's grown the company internationally.


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