The Founding Of Honda In the late 1930s, Soichiro Honda built a small workshop while still in school. His dream was to create a fuel efficient and affordable engine for the masses. Working day and night, he often slept in his workshop, and even neglected his wife. Because he didn’t have much money, he had to pawn his
The Six Levels Of Customer Service
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The Six Levels Of Customer Service
The Six Levels Of Customer Service How to beat your competitors to the next rung of great service. Source: http://www.businessweek.com/management/the-six-levels-of-customer-service-10282011.html Last month I met a client in Indonesia. We went to lunch at a nearby mall where music poured into the public area from every shop. Just as we passed one storefront, the music stopped and the shopkeeper
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Insane True Crime Stories
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Insane True Crime Stories
Insane True Crime Stories In case anyone doubted we live in a truly strange world, here are 3 real-life, true crime stories, so strange, they could be filmed and made into movies. ..... Grandmother Soothes Burglar To Sleep 15-Jul-2004 Source: http://articles.sfgate.com/2004-07-15/news/17432891_1_home-invasion-elderly-woman-vasquez-first Through prayer, milk and a banana, a 73-year-old Lafayette grandmother soothed a robber to sleep, according to
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Advertising
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Advertising
Advertising Ad - Any paid form of non-personal communication to the public about a brand, an organization, product, service or idea An advertising campaign consists of coordinated (series) messages in a variety of media that center on a single theme across a time frame. Integrated communications = multi-platform campaign. Advertising helps position the product, by creating brand image
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Branding
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Branding
Branding Definition of Brand: - A name, term, sign, symbol, design, or a combination of them - Identifies the goods of a seller - Differentiates the seller from others - Represents everything that a product or service means to customers, and how they perceive it – Philip Kotler Brand Equity: The preference of a customer towards the brand;
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Ask, Ask, Ask
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Ask, Ask, Ask
Ask, Ask, Ask The greatest saleswoman in the world today doesn't mind if you call her a girl. That's because Markita Andrews has generated more than $80,000 selling Girl Scout cookies since she was 7 years old. Going door-to-door after school, the painfully shy Markita transformed herself into a cookie-selling dynamo when she discovered, at age 13, the
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Market Segmentation, Targeting And Product Positioning
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Market Segmentation, Targeting And Product Positioning
Market Segmentation, Targeting And Product Positioning Mass Marketing: Offering the same product to all customers with only one advertising campaign, to sell to the entire population. The opposite is Market Segmentation. Market Segmentation: Identifying distinct segments within a market, targeting it, and creating a marketing mix (4 P’s) for each selected segment. A Market Segment is a sub-set
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