What He Wants

What He Wants - Men's Grooming Store
181 Orchard Road
#03-30 Orchard Central
11am - 9pm Daily

2 Handy Road
#01-06 The Cathay
12pm - 10pm Daily

http://www.whathewants.com.sg/

The Ultimate Men's Grooming Store

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 8
Product Lifespan: 3 - 12 Months
Product Quality: 8
Value for Money: 8
Spent about SGD $100 per person.

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Founded in August 2011, What He Wants is a specialised Men's Grooming Store, with a diverse range of mid-range to premium grooming products for men. What He Wants is especially known for their exclusive range of men's grooming brands, including MenScience, Billy Jealousy, Kyoku For Man, Edwin Jagger, 4VOO, and more.

What He Wants offers men's grooming products that provide coverage from head to toe, including fragrance, skincare, haircare, shaving, bodycare, deodorant, bathing products, grooming tools / accessories, and even supplements! With such a diverse range, What He Wants is well positioned for the discerning, modern, metrosexual / yuppie / hip male to find all his grooming needs.

As befitting a store which carries good quality products, prices at What He Wants are slightly higher as compared to other unisex, mid-range grooming stores. The diverse range of over 200 grooming items at What He Wants men's grooming store also means you're spoilt for choice, plus, the items here make great gifts.

At What He Wants, I particularly like the Clinique For Men M Shave Aloe Gel, which looks like a gel, but applies like a shaving foam, and soothes skin irritations and razor burn. The Billy Jealousy Shave Ice After Shave Balm is a cooling, mosturizing balm that refreshes, while the MenScience Advanced Deodorant prevents odors for up to 12 hours, while being smooth, dry, non-staining, and non-irritating.

I also like the sleek and stylish Edwin Jagger Safety Razor Lined Chrome, with its lightweight handle, imprinted brand name, and fitted Derby razor blades. The Model Gentlemen's Tonic Pre Shave Oil Babassu And Bergamot has a nice smell and soothing texture, but seems a little too luxurious and unnecessary for me to apply constantly. But I will visit What He Wants men's grooming store again!

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