South Bronx The Burger Project Tasting Session - Closed
1 Selegie Road
#01-02 PoMo
Opening Hours:
Daily: 11am - 10pm
https://www.facebook.com/southbronxsingapore/
This was an invited media review. I did not pay for the meal during the free hosted tasting session, but I did pay the standard price during subsequent visits.
Attended with representatives from PerfectEdge Motorsports, msginginly, Jelly Loves Food, Miss Chocoholic, and Purple Taste.
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| Original Rump Shaker Burger / The Bronx Burger (SGD $9.90 Ala-Carte / $13.90 Set Meal) |
Good American Style Burgers With Modern Asian Flavours
(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 7
Ambience & Setting: 8
Food & Beverage: 7
Service: 7
Value for Money: 8
Budget about SGD $18 ++ per person.
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Part of a trio of dining concepts which includes Montana Brew Bar / Montana Singapore and Fabulous Dough, South Bronx The Burger Project is the last of the 3 to open in PoMo mall, launching in January 2016. As its name suggests, South Bronx The Burger Project specialises in American style burgers, with hand made, grilled to perfection beef patties, but with an Asian twist in the flavour of their burger condiments and sauces. I visited before they launched, during their experimental phase when they were still tweaking recipes, and I remember being unimpressed with the underwhelming, below average tasting burgers. Returning again after their launch, I must say that South Bronx The Burger Project has vastly improved, the taste of their burgers are now pretty good!
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| South Bronx The Burger Project Signage |
Ambience at South Bronx The Burger Project resembles the American neighbourhood ghettos, with vibrant, bright, and colourful graffiti street art. In fact, the eye-catching artwork actually captures the attention of passer-bys, with many stepping in just to explore the place! Actual floor space is small and somewhat cramped, though the space seems a lot bigger due to the high ceiling. Large glass window panels let in natural light, while high metal bar stools and tables in shades of bright green and black line the floor. Ventilation is decent, given that the kitchen is in close proximity, and the place can be rather noisy and bustling. The ambience is great for quick grab and go meals, but definitely not suitable for long, lingering meals, as the seats get uncomfortable over a period of time. Love the really vibrant, modern, and hip street vibes of the place!
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| South Bronx The Burger Project Exterior |
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| South Bronx The Burger Project Interior |
Service at South Bronx The Burger Project feels like it should be self-service, fast food style, where you find a table, then queue and place your orders at the cashier, along with making payment. Now, while you can totally do this yourself, the surprising thing is that South Bronx The Burger Project actually provides tableside service too! Staff will find you a seat, are able to offer basic advice on the menu, and will also take your orders. And despite the short walk to the cashier, staff will also serve orders to your table, and assist in collection of payment, although I wish they would proactively offer utensils and serviettes. The relatively young staff are friendly and courteous, but as the limited floor space doesn't seem to have a rest area, they end up just standing most of the time, sometimes looking a little lost / tired. Order fulfillment is rather quick, waiting time of slightly over 5 minutes or so.
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| Seating |
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| Cow Parachute |
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| Stairs |
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| Graffiti |
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| Art |
Food at South Bronx The Burger Project is, as their name suggests, all about American style burgers and sides. Their burgers feature soft, fluffy burger buns made from potato, along with a thick, hand formed beef patty, usually grilled to medium rare, that is moist, juicy, and savoury. Incredibly satisfiying. The twist in their food lies in the Asian inspired condiments, sauces, and other ingredients within the burgers. Generally, I find the taste to be a vast improvement since their experimental phase, the burgers are satisfiying, delicious, and of a decent individual portion size. However, the burgers are really messy to consume, and some of their food can be rather oily as well, making serviettes essential. Prices are affordable and wallet-friendly, about the same as other cafes or high-end fast-food joints, budget about SGD $18 per person for a meal with a dessert here.
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| South Bronx The Burger Project Menu |
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| Kitchen |
They have a decent range of unique craft beers available. The Beer Moritz (SGD $12) is a pale, straw golden European lager, brewed in Barcelona, Catalonia, Spain, using mineral water from the Font d'Or, pale malts, and Saaz hops. It has a light, bubbly body, with a taste of butter, hops, and grain.
The Beer Kinshachi Nagoya Red Miso Lager (SGD $12) is a murky, copper brown Japanese lager, brewed in Inuyama, Aichi Prefecture, Japan, using red miso. It has a dry, medium carbonated body, with a taste of bread and caramel malt, with a hint of earthy miso.
The Beer Pater Lieven Bruin-Brune (SGD $12) is a dark brown, chocolate walnut Belgian dubbel ale, brewed in Herzele, East Flanders, Belgium. It has a velvety smooth, medium body, with a taste of roast grains, honey, and stone fruit.
The Beer Arvo Brew 51 (SGD $12) is a pale, clear golden American lager, brewed in Yenda, New South Wales, Australia, using a combination of malted barley, malted wheat, and hops. It has a light, finely carbonated body, with a taste of grains and caramel malt, with a metallic bitter finish. After drinking this, I really dislike it.
The Umeshu Kiuchi Sparkling (SGD $15) is a pale, fizzy, white gold umeshu (ume plum fruit liqueur), brewed in Naka, Ibaraki Prefecture, Kanto region, Japan, using distilled Hitachino Nest White Ale and marinating it in ume plum fruit for 1 year. It has a light, finely carbonated body, with a taste of ume plum, a delicate hop sweetness, and a crisp sourness, with little bitterness. Good!
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| Beer Moritz (SGD $12), Beer Kinshachi Nagoya Red Miso Lager (SGD $12), Beer Pater Lieven Bruin-Brune (SGD $12) |
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| Beer Arvo Brew 51 (SGD $12) |
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| Umeshu Kiuchi Sparkling (SGD $15) |
They offer Soft Drink (SGD $3.50) as part of a set meal or ala-carte, but I find it's expensive, and not worth ordering as ala-carte. Get it as part of a set meal instead.
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| Soft Drink (SGD $3.50) |
Each burger order has the add-on option of 3 Types Of Fries (Shoestring Or Thick Cut, Criss Cut, Curly) (SGD $4) as part of the set meal. I find this to be worthwhile getting, as the shoestring fries or thick cut fries have good potato flavour with a fluffy texture, while the criss cut fries are satisfiyingly large with a nice crisp outside, soft inside texture. The curly fries are decent, with a pleasant potato flavour and a crisp texture.
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| 3 Types Of Fries (Shoestring Or Thick Cut, Criss Cut, Curly) (SGD $4) |
The Mac Daddy Burger (SGD $12 Ala-Carte / $16 Set Meal) features a moist, juicy, hand formed beef patty, grilled to a medium doneness, topped with sour and sharp jalapeno slices, creamy and savoury salty macaroni and cheese, then sandwiched between 2 doughy burger buns made from potato! Served with 3 different types of fries (shoestring or thick cut, criss cut, curly), this was a small, but satisfiying burger. Great! Wish I could have a larger version though.
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| Mac Daddy Burger (SGD $12 Ala-Carte / $16 Set Meal) |
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| Mac Daddy Burger |
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| Mac Daddy Burger |
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| Mac Daddy Burger |
The formerly provocatively named Original Rump Shaker Burger, now renamed to The Bronx Burger (SGD $9.90 Ala-Carte / $13.90 Set Meal) has that excellent moist, juicy, hand made beef patty with a nicely grilled medium doness, topped with savoury salty smoked bacon, gooey melted cheese, and a secret house sauce, sandwiched between the 2 doughy potato burger buns. Served with 3 different types of fries (shoestring or thick cut, criss cut, curly), I felt this burger was rather underwhelming in taste compared to the other burgers on the menu. A simple, juicy, savoury, straight-forward burger, a classic.
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| Original Rump Shaker Burger / The Bronx Burger (SGD $9.90 Ala-Carte / $13.90 Set Meal) |
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| Original Rump Shaker Burger / The Bronx Burger |
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| Original Rump Shaker Burger / The Bronx Burger |
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| Original Rump Shaker Burger / The Bronx Burger |
The formely creatively named Sir Spam-A-Lot Burger, has now been renamed to the Truffle Spam Burger (SGD $9.90 Ala-Carte / $13.90 Set Meal). Essentially a thick, meaty, moist slice of luncheon meat patty (spam), between 2 doughy potato burger buns, along with a fried egg, savoury smoked bacon, sweet grilled pineapple ring, crunchy cabbage, mayonnaise, and a touch of white truffle oil. I love spam! Hammy spammy spam. Love love love.
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| Sir Spam-A-Lot Burger / Truffle Spam Burger (SGD $9.90 Ala-Carte / $13.90 Set Meal) |
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| Sir Spam-A-Lot Burger / Truffle Spam Burger |
The Lemongrass Prawn Burger (SGD $11 Ala-Carte / $15 Set Meal) features a thick, moist, succulent lemongrass infused prawn patty, garnished with a sweet mango and red onion coleslaw, a green curry mayonnaise, sandwiched between 2 doughy potato burger buns. This savoury sweet burger is bursting with flavour in each bite, and you can taste the distinct layers of each ingredient, though the green curry flavour was somewhat lost. Worth ordering!
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| Lemongrass Prawn Burger (SGD $11 Ala-Carte / $15 Set Meal) |
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| Lemongrass Prawn Burger |
The Southern Fried Chicken Wings (SGD $6.80) has a light, crisp, savoury batter from the use of Asian spices. The meat within is moist, coming off easily from the bone. But I think what makes this stand out from other chicken wings is the tangy, savoury, deep flavoured sauce. However, if the wings are overcooked, it results in a dry, burnt spice coating. Hopefully, this doesn't happen!
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| Southern Fried Chicken Wings (SGD $6.80) |
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| Southern Fried Chicken Wings |
Their signature Max & Cheese features in a lot of stuff around here, like this Mac & Cheese Fritters With Tomato Relish Dip (SGD $8). Cut into the crisp, lightly breaded fritters and you get the gooey, savoury mixture of macaroni with a touch of salty cheese, and a hint of spice from jalapenos slices. Add a layer of sweetness with the thick tomato and onion relish dip! This makes for a filling snack!
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| Mac & Cheese Fritters With Tomato Relish Dip (SGD $8) |
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| Mac & Cheese Fritters With Tomato Relish Dip |
The creative Ice Cream Burger Berries N Cream (SGD $5.90) features a large scoop of sweet and tart strawberry cheesecake ice cream, along with blackberries, a mixed berry sauce, and crunchy granola bits, sandwiched between 2 fluffy butter burger buns. Taste is sweet, sour, zesty, fruity, I thought it was above average. Can be eaten with utensils when shared, but it's best picked up with both hands and eaten! The portion size for this dessert is slightly large though, and can be filling after a meal.
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| Ice Cream Burger Berries N Cream (SGD $5.90) |
Overall, I will return again to South Bronx The Burger Project for more of their tasty, unique burgers! The food is good, the ambience in terms of decor is fantastic, though the actual ambience in terms of comfort is only decent. The service is above average for what seems like a self-service fast food place, but I appreciate that staff are available to assist if needed. While South Bronx The Burger Project could do better in terms of food presentation, the menu is large enough to make repeat visits worthwhile.
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CONVERSATION