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Threadbare & Squirrel
501 Orchard Road
#02-20 Wheelock Place
12:30pm - 8:30pm Daily

6 Raffles Boulevard
#02-339 Marina Square
10am - 10pm Daily

All pictures / images here in this post are sourced, and credited, to Freda'D. I did not take any of these photos. I am an actual customer of this brand, and personally paid for several of the products listed here.

Freda'D Display

Made In Singapore Perfume Fragrances

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 8
Product Lifespan: Varies
Product Quality: 9
Value for Money: 7
Spent about SGD $114 per person.


It's not often you hear of a local Singaporean perfumer / cosmetic chemist, a person who specialises in the science of creating scents. The founder of Freda'D is one such lady; Ms. Faridah Yusuf got her start at a young age, learning from her family's perfume business. As first, she experimented with creating different scents for herself, but when people started asking where she got those wonderful fragrances, she decided to start her own business, and in 2014, Freda’D was founded.

Manufactured in their Kaki Bukit factory, the range of Freda’D scents come packaged in distinctive black and white striped bottles. What I like about Freda’D is their perfumes are crafted by hand, in small batches, using organic ingredients whenever possible. This ensures a consistently high quality in their range of products. Furthermore, their scents are phthalate free and cruelty free, with no animal testing!

Each Freda'D perfume offers a unique sensory experience, and is designed to delight, with different scents for different personalities. There are scents for both males and females, and their products can even be layered! Freda'D also offers perfume making workshops (SGD $120 for a 2 hour Basic workshop), and they can even create bespoke perfumes, customised according to your preferences!

While Freda'D does not have an actual brick-and-mortar store, they do have pop-up stalls at various events from time to time. Mostly, they retail their products online through their official website, or through various partner stores. Prices are consistent across the board, at SGD $57 for a single individual bottle, or SGD $90 for a 10 mini bottle sampler set.


Freda'D Logo

Freda'D Display

Freda'D Display

The luxurious and dynamic Feminine Elegance scent has top notes of juicy pear and peaches; middle notes of freesia flowers; and base notes of diamond musk.

Feminine Elegance

The playful and joyful Feminine Fancy scent has top notes of fruity kiwi and lychee; middle notes of vanilla, chocolate, and jasmine flowers; and base notes of musk and woody oak.

Feminine Fancy

The sensual and outgoing Feminine Sexy scent has top notes of wild red fruits (raspberries, strawberries, grapefruit); middle notes of lily flowers, violet flowers, and peony flowers; and base notes of musk, wood, and vanilla.

Feminine Sexy

The stylish and classy Masculine Jazz scent has top notes of coriander, lavender flowers, and bergamot orange; middle notes of nutmeg, pepper, and rosewood; and base notes of sandalwood, oak moss, and cedar wood.

Masculine Jazz

The intense and rich Masculine Blue scent has top notes of nutmeg, ginger, and citrus fruits (grapefruit, orange); middle notes of sandalwood and jasmine flowers; and base notes of cedar wood, pepper, and patchouli leaves.

Masculine Blue

The bold and spicy Masculine Black scent has top notes of bergamot orange, lime, and lemon; middle notes of star anise, wood, and olive blossom; and base notes of tonka beans, leather, and smoke.

Masculine Black

The oriental and fresh Unisex Smoky scent is suitable for both males and females, with its top notes of mulberry and orange; middle notes of rose and citrus; and base notes of vanilla and tonka beans.

Unisex Smoky