Ivan Teh - RunningMan

U.d.d.e.r.s Ice Cream

U.d.d.e.r.s Ice Cream
155 Thomson Road

17 Lorong Kilat
#01-08 Kilat Court

1 Bukit Batok Central Link
#02-10 West Mall

87 Upper East Coast Road

1 Maju Avenue
#01-11 MyVillage

http://www.udders.com.sg/

Love Their Waffles!

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 7
Ambience & Setting: 6
Food & Beverage: 8
Service: 7
Value for Money: 7
Spent about SGD $7 per person.

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I think U.d.d.e.r.s Ice Cream has probably one of the best waffles I've ever had. Crispy on the outside, but still soft and fluffy within, my only complaint would be that it's too small!

U.d.d.e.r.s Ice Cream is one the earliest home-grown artisanal ice cream palours around, and they are still going strong. They are well known for flavours such as Mao Shan Wang Durian, Gila Melaka, Rum Rum Raisin, and more, all of which are made fresh.

U.d.d.e.r.s Ice Cream has tongue-in-cheek humorous decor, and sometimes, customers are invited to suggest new flavours that they can experiment and create, so thumbs up for an innovative way to get customer participation!

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Ice Cream Awesome Chocolatey And Peanut Butter Crunch Waffle

Ice Cream Bailey’s & Bourbon And Snickers Mars Honeycomb Vanilla Waffle

Ice Cream Butterscotch Whiskey With Chocolate Balls

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Tom's Palette

Tom's Palette

100 Beach Road
#01-25 Shaw Leisure Gallery

http://www.tomspalette.com.sg/

Great Place For Unique Ice-Cream

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)

Overall: 8

Ambience & Setting: 7

Food & Beverage: 8

Service: 8

Value for Money: 8

Spent about $6 per person.

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Tom's Palette has some pretty unique ice cream flavours, like Melt And Sizzle, which contains poping candy, or Wasabi Lime, which is cool yet fiery.

It's obvious that the people behind Tom's Palette like playing and inventing... They hold ice cream making workshops, and you get the sense they love what they're doing.

Tom's Palette makes their ice cream in-house, and they create a new flavour every month.

Ice Cream Wasabi Lime & Melt And Sizzle

Ice Cream Salted Caramel Cheesecake & Apple Pie

Ice Cream Salted Caramel Cheesecake & Apple Pie Waffles

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Characteristics Of Memes

Characteristics Of Memes

The Meme:
- Originally used in the study of genes
- Symbolizes the units of culture that spread from person to person by means of copying or imitation
- Now more commonly used to term a highly visible process taking place at a global scale on the internet
- They are not isolated discreet units, but building blocks of complex cultures - intertwining and interacting with each other

Difference between Viral And Meme:
- Viral: Spreads to the masses via digital word-of-mouth mechanisms without significant change. (Considered a ‘complete’ work)

- Meme: Lures extensive creative user engagement in the form of parody, pastiche, mash-ups or other derivative work, through imitation or remix. (Memes are ‘Unfinished’, thus encouraging engagement to ‘complete’ them - Downfall Parodies)

The 6 Characteristics Of A Meme:
1. Ordinary People
2. Flawed masculinity
3. Humour
4. Simplicity
5. Repetitiveness
6. Whimsical content

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Idealist Culture VS Materialist Culture

Idealist Culture VS Materialist Culture

The 2 schools of thought on culture in society, and a comparision.

Idealist Culture by Matthew Arnold, Frank Raymond "F. R." Leavis (High Culture) - Defined As:
- The best that has been said and thought in the world
- Beauty, intelligence and perfection
- Assumes that these values exist in the abstract and are the same for all human societies
- The world will be a better place if more people will share and pursue these notions of beauty, truth, and perfection of culture
- A high point of civilization
- A civilizing force against the masses
- Positioned against the mass culture of industrialization
- Aesthetic quality of beauty, goodness and value
- Active policing of the “canon”
- Institutionalized and class-based

Materialist Culture by Raymond Williams (Low Culture / Popular Culture) - Defined As:
- Culture is ordinary, in every society and in every mind
- Working class cultural practices
- Lived daily practices - norms, symbols and values
- Democratic - socialist groundings, class warfare
- A culture has two aspects: the known meanings and directions, which its members are trained to; the new observations and meanings, which are offered and tested.
- Cultural literacy and coding / shared meanings
- Constant learning
- Always contested / State of flux
- We use the word culture in these two senses: to mean a whole way of life - the common meanings; to mean the arts and learning - the special processes of discovery and creative effort.
- Always both traditional and creative

Idealist Culture VS Materialist Culture (Arnold VS Williams) !
- High & Low VS Daily
- Minority VS Majority
- Ephemeral (Special) VS Ordinary
- Aesthetic Quality VS Social Relations (totality)
- Universalistic VS Localized
- Limited VS Social

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Product Photography 2012

Product Photography 2012

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Wafflelicious

Wafflelicious

215F Upper Thomson Road

http://www.facebook.com/pages/Wafflelicious/211965658861475

Novelty Waffles, And Not Much Else

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 6
Ambience & Setting: 6
Food & Beverage: 7
Service: 6
Value for Money: 6
Spent about $8 per person.

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Wafflelicious is a cafe that prides itself on novelty flavored waffles. For such a dessert cafe to excel, it has to have great tasting waffles and ice-cream. Unfortunately, the food is just average.

The thing about waffles is that it doesn't look sexy, unlike donuts, which can be decorated with frosting and colourful bits on top. So while flavored waffles may be nice, it looks almost similar to a plain waffle, thus lacking an attaction factor of delicious food.

Note that their waffles are the fluffy, soft versions, not the crispy variety.
Wafflelicious is also let down by their range of ice-cream, which is rather limited... Around 5 flavours at most. And their ice-cream isn't as good as those you'll typically get at artisanal ice-cream palours.

Wafflelicious isn't bad though. Just that it's not good enough for me to want to travel there just for their waffles. Would probably visit more often if I lived around the area.

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Ice Cream Dark Chocolate, Raspberry And Banana With Cinnamon Waffle

Ice Cream Caramel And Fruity Pebbles With Passionfruit Waffle

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Miniatur Wunderland

Miniatur Wunderland

No, I didn't get the spelling wrong.

Miniatur Wunderland is a tourist attraction in Hamburg, Germany. Their website is http://www.miniatur-wunderland.com/

It is the largest model railway in the world, and is still growing!

As seen in their YouTube video:

This is like a world within a world. There are sections devoted to recreating entire countries!

Look closely and you'll see more than just model trains... cars that speed and get stopped by miniature policemen, fire engines that race to put out a blaze, airplanes take off and land on schedule, bank robbers tunneling into a gold vault, a cruise ship setting sail, and more!

Created by twin brothers Frederik and Gerrit Braun, the entire project has been in development for over 10 years, and is slated to be completed by 2020.

Gerrit Braun And Frederik Braun

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Creative Ad Campaign - Lego Imagine

Creative Ad Campaign - Lego Imagine

Now this is really interesting... Take a look!

Monster

Caterpillar

Whale

Designed by Lego artist, Nicholas Foo, the Lego Imagine Ad campaign featured posters at 3 specific bus stops in Singapore. The posters were designed to seem like 'windows', displaying a Lego-fied view of the actual background behind them.

Lego Builders Too Jun Jie, Inessa Loh, and Darshan Kadamactually used actual Lego pieces to build each poster! In total, they used 97,096 Lego pieces!

The posters were commissioned by Ogilvy in March 2011. The Lego Imagine Ad Campaign won the Silver Outdoor Lion at Cannes International Festival of Creativity.

Here's their awe-inspiring YouTube Video:

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Change Of Phone

Change Of Phone

Said goodbye to my Sony Ericsson Satio (Red), which I've been using for the past 5 years! Specifications: http://www.gsmarena.com/sony_ericsson_satio_%28idou%29-2683.php

And hello to my new Samsung Galaxy S II (Black)! Specifications: http://www.gsmarena.com/samsung_i9100g_galaxy_s_ii-4327.php

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U.d.d.e.r.s Ice Cream

Tom's Palette

Characteristics Of Memes

Idealist Culture VS Materialist Culture

Product Photography 2012

Wafflelicious

Miniatur Wunderland

Creative Ad Campaign - Lego Imagine

Change Of Phone

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