Swee Heng Bakery & Swee Heng 1989 Classic Bakery
252 Jurong East Street 24 #01-179
1 Geylang Serai #01-197
83 Punggol Central
#B1-K4 Waterway Point
10 Eunos Road 8
#B1-158 SingPost Centre
Various Outlets Islandwide
https://www.sweeheng.com.sg/
https://sweeheng1989.com.sg/
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| Rainbow Lapis (SGD $9.80) |
Traditional Favourites & Modern Confectionery Delights
(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 8
Ambience & Setting: 8
Food & Beverage: 8
Service: 6
Value for Money: 8
Spent about SGD $3 per person.
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Established since 1989, Swee Heng Bakery & Swee Heng 1989 Classic Bakery is a fantastic example of a Singaporean bakery that maintains the traditions of the past, while innovating for the future. This halal-certified bakery comprises 2 distinct brands; the 1st is Swee Heng Bakery, their original chain of traditional bakeries, with outlets located amongst the heartlands, producing simple, affordable baked goods, breads, confectioneries, and pastries, the kind loved by people of all ages. The 2nd is Swee Heng 1989 Classic Bakery, the modern, innovative bakery concept that retails exciting, tasty, and picture-worthy creations, with outlets located in swanky shopping malls.
Ambience at Swee Heng Bakery & Swee Heng 1989 Classic Bakery differs. The traditional outlets are sparse and simple, brightly lit places with white and beige walls, where baked goods are displayed in neat shelves. The modern outlets channel a hipster industrial vibe, warm lighting against shades of black and wood, with eye-catching baked goods in large, clear displays. Some of the modern outlets feature sit-down cafes, which are casual, comfortable, and bustling with activity. However, most outlets are pure takeaway stalls.
Service at Swee Heng Bakery & Swee Heng 1989 Classic Bakery also differs by outlet. The traditional outlets are staffed by heartlanders, so you usually get noisy, but quick and efficient service. Don't expect much conversation, as staff are brusque. The modern outlets have some semblance of politeness, but I'm glad that service is also quick and efficient. Either way, staff display basic product knowledge on their baked goods, though at the modern outlets, you can put in special requests for customisation.
Food at Swee Heng Bakery & Swee Heng 1989 Classic Bakery is all about baked goods - breads, cakes, dessert pastries, confectioneries, and simple snacks. The traditional outlets feature well loved classics, usually straightforward bread with 1 or 2 ingredients. The modern outlets push the flavour profile, with novel creations that have unusual combinations of ingredients. Taste is consistently good across all their outlets, which is commendable. Quality is good, and portion size is usually suitable for individuals. Prices are affordable, budget about SGD $3 per person for 1 - 2 pieces of baked goods here.
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| Swee Heng Bakery Signage |
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| Swee Heng 1989 Classic Bakery Signage |
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| Swee Heng Bakery Facade |
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| Swee Heng 1989 Classic Bakery Facade |
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| Menu |
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| Menu |
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| Bakery Display |
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| Bakery Display |
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| Bakery Display |
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| Bakery Display |
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| Bakery Display |
The White Bread & Brown Bread (SGD $1.20 per loaf) both have fluffy soft textures, just the way Singaporeans like it. The difference lies in the taste; the white bread has a delicate wheat grain flavour, while the brown bread has a robust wholemeal grain flavour.
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| White Bread & Brown Bread (SGD $1.20 per loaf) |
The Yam Bun (SGD $1.80 for 4 pieces) is decent, with a fluffy soft bread that envelopes a sticky filling of smooth, creamy yam taro paste. Flavour is earthy sweet, well balanced, and light.
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| Yam Bun (SGD $1.80 for 4 pieces) |
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| Yam Bun |
Loved the Kaya Bun (SGD $1.80 for 4 pieces), with its fluffy soft bread texture and generous filling of sticky, smooth, rich kaya / coconut egg jam paste. Done Hainanese style, which lacks pandan / screwpine leaf, instead having a bold gula melaka / palm sugar taste, which is more earthy sweet in flavour. Highly recommended!
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| Kaya Bun (SGD $1.80 for 4 pieces) |
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| Kaya Bun |
The Coconut Bun (SGD $2.20 for 4 pieces) has a generous filling of gula melaka / palm sugar infused dessicated coconut, within a fluffy soft bread. Nicely earthy floral sweet in flavour. Best eaten warm.
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| Coconut Bun (SGD $2.20 for 4 pieces) |
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| Coconut Bun |
The Old Smokey (SGD $2.20) is a novel creation, with a curry spice infused garlic bread, stuffed with shredded smoked chicken breast. The spicy fragrance and savoury spice flavour of the bread complements the smoky chicken well, creating a nice harmony on the palate. I wish the chicken was a little more moist though.
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| Old Smokey (SGD $2.20) |
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| Old Smokey |
The 5 Grain With Purple Sweet Potato (SGD $2.80) has a soft, tearable texture, and the combination of 5 varieties of grains lend a nice earthy fragrance to the bread. The earthy sweet flavour of the mashed purple sweet potato is lovely, and I like the generous portion spread throughout the inner rings of this unique looking bread. Good!
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| 5 Grain With Purple Sweet Potato (SGD $2.80) |
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| 5 Grain With Purple Sweet Potato |
The Rocky Chocolate (SGD $2.20) has a novel appearance, a soft chewy chocolate infused bread, studded with crunchy walnuts. Within, it's studded with fruity sweet raisins and gooey chocolate chunks, making this an absolutely delicious and decadent dessert bread. Highly recommended!
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| Rocky Chocolate (SGD $2.20) |
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| Rocky Chocolate |
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| Rocky Chocolate |
The Charcoal Tom Yum Seafood (SGD $1.70) lives up to its name, with the soft, fluffy, fragrant charcoal infused bun having a generous stuffing of spicy herbal sour sweet seafood paste. Notes of squid and lemongrass, along with fish sauce and chili, though the complexity of the spices mask most of the other ingredients. Has a short, quick burning sensation on the palate.
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| Charcoal Tom Yum Seafood (SGD $1.70) |
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| Charcoal Tom Yum Seafood |
The Walnut Cranberry Cream Cheese (SGD $1.60) has a fluffy soft bun, filled with smooth rich cream cheese, studded with crunchy walnuts and chewy dried cranberries. Flavours of fruity sweet salty cheesy, lovely. Filling snack, but tasty enough that most will finish it in a sitting. Good!
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| Walnut Cranberry Cream Cheese (SGD $1.60) |
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| Walnut Cranberry Cream Cheese |
The Garlic Chicken Floss Roll (SGD $1.60) is nice because of its fragrant garlic and herb aroma, and the soft chewy texture to the bread. Stuffed with a generous amount of chewy savoury chicken floss within, making for a lovely combination.
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| Garlic Chicken Floss Roll (SGD $1.60) |
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| Garlic Chicken Floss Roll |
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| Garlic Chicken Floss Roll |
The Classic Otah (SGD $1.60) has a soft, fluffy bread, on top of which lies embedded strips of savoury spicy otah. Not overly fiery, it's paired with a cool mayonnaise dressing and cheese. A true Modern Singaporean classic bun. Good!
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| Classic Otah (SGD $1.60) |
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| Classic Otah |
The Tuna Mushroom Danish (SGD $2) has a slightly crisp, flaky bready puff pastry crust with a light buttery flavour. Within, a generous stuffing of chewy tuna chunks, crunchy onions, and tender button mushrooms. They don't mix it with mayonnaise, so their version is lighter and less filling. The flavour is light savoury sweet, without any fishy taste. Good!
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| Tuna Mushroom Danish (SGD $2) |
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| Tuna Mushroom Danish |
Absolutely love the Chicken Luncheon Meat Egg (SGD $1.60), because its a childhood favourite of mine. The soft, fluffy, chewy bread / bun has a meaty savoury slab of spam / luncheon meat, which isn't overly salty. Paired with a tender slice of egg omelette, this is my idea of a delicious breakfast bun. Highly recommended!
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| Chicken Luncheon Meat Egg (SGD $1.60) |
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| Chicken Luncheon Meat Egg |
The Cranberry Walnut Bread (SGD $2) is a modern European style bread. Having a fluffy soft moist texture, it's studded with crunchy walnuts, chewy cranberries, and has a delicate bready sweet nutty flavour. Would pair well with cold cuts.
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| Cranberry Walnut Bread (SGD $2) |
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| Cranberry Walnut Bread |
The Parmesan, Chicken Ham & Cheese (SGD $1.60) has a soft, chewy texture. Layered with parmesan cheese and mayonnaise, with a slice of chicken ham within. Nice cheesy sweet savoury flavours here. I enjoyed this as a snack.
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| Parmesan, Chicken Ham & Cheese (SGD $1.60) |
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| Parmesan, Chicken Ham & Cheese |
Despite its vibrant, colourful appearance, the Huat Kueh / Gluten-Free Steamed Rice Flour Cupcakes (SGD $2.80 for 5 pieces) largely tastes the same. Delicate rice flavour, dense and spongy in texture. Very filling too.
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| Huat Kueh / Gluten-Free Steamed Rice Flour Cupcakes (SGD $2.80 for 5 pieces) |
The classic Pandan Chiffon Cake (SGD $3.80 for 4 pieces) is done in traditional style, the soft and airy sponge cake infused with fragrant sweet floral pandan / screwpine leaf. Very satisfiying. Worth ordering!
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| Pandan Chiffon Cake (SGD $3.80 for 4 pieces) |
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| Pandan Chiffon Cake |
The Pandan Kaya Bun (SGD $1.60) is soft and chewy in texture, with a robust floral earthy sweet flavour from the thick creamy pandan kaya / screwpine leaf coconut egg jam, rather intense. Worth ordering!
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| Pandan Kaya Bun (SGD $1.60) |
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| Pandan Kaya Bun |
The Hokkaido Waltz Cupcake Matcha Adzuki Bean (SGD $2.80) is decent. I felt the fluffy sponge cake could have been more light and airy instead of dense, but at least the buttery flavour is properly delicate. The matcha green tea cream is earthy herbal sweet and creamy rich in texture, while the adzuki red beans lend a chewy grainy feel and an earthy sweet flavour. Expected more out of this though.
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| Hokkaido Waltz Cupcake Matcha Adzuki Bean (SGD $2.80) |
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| Hokkaido Waltz Cupcake Matcha Adzuki Bean |
Love the Rainbow Lapis (SGD $9.80), with its vibrant, colourful look, its buttery sweet flavour, and soft bouncy texture. Makes for a good dessert cake, and an attractive one too. I received this, and shared it amongst colleagues.
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| Rainbow Lapis (SGD $9.80) |
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| Rainbow Lapis |
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| Rainbow Lapis |
The French Loaf Set (SGD $4.60) makes for a good snack. A choice of drink (like Kopi Siu Dai or Teh C), along with wobbly Soft Boiled Eggs with a dash of light soy sauce and pepper, served with Peanut Butter & Kaya French Loaf. The French loaf bread is so soft, filled with a chunky nutty peanut butter and sticky sweet pandan kaya / screwpine leaf coconut egg jam. Pretty good, slightly above average in quality.
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| French Loaf Set (SGD $4.60) |
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| Soft Boiled Eggs |
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| Soft Boiled Eggs |
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| Peanut Butter & Kaya French Loaf |
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| Peanut Butter & Kaya French Loaf |
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| Kopi Siu Dai |
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| Teh C |
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| French Loaf Set |
The Tuna Mushroom Toastie (SGD $2.80) features a crisp toasted pocket sandwich of white bread toastie, generously stuffed with creamy savoury tuna mayonnaise, juicy vegetal sweet marinated cucumber, sweet corn kernels, and tender earthy button mushrooms. Satisfiying snack that is well executed. Good!
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| Tuna Mushroom Toastie (SGD $2.80) |
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| Tuna Mushroom Toastie |
The Snow Crab Toastie (SGD $2.80) features a crisp toasted pocket sandwich of white bread toastie, generously stuffed with tender savoury sweet crab stick, eggy sweet egg mayonnaise, and juicy vegetal sweet marinated cucumber. Delicious happy snack that made me happy. Good!
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| Snow Crab Toastie (SGD $2.80) |
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| Snow Crab Toastie |
The Bolo Bun Chicken Luncheon With Egg (SGD $2.80) has a fluffy soft and sweet bun with a crisp flaky crust. Within is sandwiched a thick and meaty slice of chicken luncheon meat that is nicely moist and savoury salty, along with a decent fried egg. Messy to eat but I like it. Good!
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| Bolo Bun Chicken Luncheon With Egg (SGD $2.80) |
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| Bolo Bun Chicken Luncheon With Egg |
The Signature Nasi Lemak (SGD $6.20) is a straightforward meal. The white rice has been infused with coconut milk, giving it a distinct delicate fragrance. The sambal has a nice balance of sweet to spicy. Overall decent execution, edible enough, but nothing outstanding to shout about.
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| Signature Nasi Lemak (SGD $6.20) |
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Update Dec-2019: More than 2 years on, and I'm still a regular customer of Swee Heng Bakery & Swee Heng 1989 Classic Bakery. Many of their signature breads remain on the menu, but they've carried on innovating, producing creative and fresh new bakes. They've also opened more outlets across Singapore. I consider Swee Heng Bakery & Swee Heng 1989 Classic Bakery to be among the foremost bakeries around, and they're my default choice if I wish to buy bread.
The Pandan Cake (SGD $3.20 for 5 pieces) holds fragrant sweet floral flavour from the use of pandan / screwpine leaf essence. But this smaller sized version has the rich density of a pound cake, with a fluffy moist soft chew. Nice.
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| Pandan Cake (SGD $3.20 for 5 pieces) |
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| Pandan Cake |
The Soya Oreo Cake (SGD $3.80) is beautifully delicate, with an airy light spongy soft texture, and a mild earthy milky sweet flavour, contrasted with a light crunch from the oreo cookie crumble. Novel idea, pretty good.
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| Soya Oreo Cake (SGD $3.80) |
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| Soya Oreo Cake |
Named for the distinctive tiger strips it carries, the Tiger Roll (SGD $3.30) is a type of Swiss roll that features a light moist spongy soft butter Swiss roll on the outside, surrounding a swirl of multi-flavoured Swiss roll on the inside, layered with rich creamy smooth plain buttercream. The version here carries 4 flavours; chocolate, strawberry, pandan / screwpine leaf, and coffee. Each has its own distinct sweet taste, making this great for sharing, or for an indulgent treat.
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| Tiger Roll (SGD $3.30) |
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| Tiger Roll |
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