Son Of A Tailor

Son Of A Tailor
Online Website Store

Frederiksholms Kanal 4, 1
1220 Indre By / Copenhagen K
Copenhagen
Denmark
9am - 4pm Mon - Fri, Closed Sat - Sun

https://www.sonofatailor.com/

Some pictures / images here in this post are sourced, and credited, to Son Of A Tailor. I am an actual customer of this brand, and personally paid for the products listed here.

NFT-Shirt

Made-To-Order, Perfect Fit Men's Clothing

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 9
Product Lifespan: 2 - 5 Years
Product Quality: 10
Value for Money: 8
Spent about SGD $430 per person.

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It's amazing how science and technology are revolutionising the fashion industry. One such example at the leading edge of future fashion is Son Of A Tailor, a fashion-tech company founded in October 2014 by engineer Jess Christian Fleischer, and art director Andreas Langhorn. With an ambition to revolutionize the supply chain and minimize the environmental impact of fashion manufacturing, while offering customized sized-to-fit clothing products of superior quality, the Copenhagen-based Son Of A Tailor produces men's clothes built on the 3 principles of made-to-order, custom fit, and transparent responsible production.

Son Of A Tailor utilises an online platform with a precise men's clothing sizing algorithm. Taking inputs based on a man's age, height, weight, and shoe size, their data-driven sizing algorithm identifies a perfect fit that most closely matches body size and shape, with up to 95% accuracy. Easy-to-use sizing buttons then allow you to adjust dimensions of the clothing as you wish, choose colours, then place orders and make payment hassle-free. They're so confident in their science-backed process of sizing, that Son Of A Tailor offers free remakes if your orders don't fit properly. And while I was initially slightly sceptical that they would get my fit right, I was pleasantly surprised that everything I ordered fit perfectly!

This made-to-order, custom-fit approach helps Son Of A Tailor achieve savings in the supply change and reduce wastage (zero inventory waste!), while ensuring happier customers. Each piece of clothing is hand-made and designed, 3-D knitted with lean manufacturing, personally signed off by its tailor / maker based in Portugal or Italy, then shipped globally to your door, perfectly fitted to you and only you. So easy to order and reorder, the experience shopping online with Son Of A Tailor is fantastic. A colour calendar changes clothing design colours each month, offering limited quantities seasonally to reduce waste, with the Son Of A Tailor colour catalogue spanning up to 400 colours.

The clothes from Son Of A Tailor are comfortable, breathable, and easy to wear and care for. It's great for everyday wear, and I've since placed further orders for more t-shirt and polo shirt designs in other colours. While prices are higher than the mass-produced clothes, it's reasonably affordable for tailored-to-fit clothes. Overall, am very pleased with the men's clothing I've purchased from Son Of A Tailor.

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Son Of A Tailor Logo

Son Of A Tailor Logo

Son Of A Tailor Brand Promise

The online sizing algorithm tool is easy to use and precise, while helpful descriptions list the benefits of each type of clothing material - 100% extra long staple cotton, 100% super fine merino wool, or the proprietary tencel (a blend of 67% tencel lyocell fibre with 33% supima cotton). The colour palette spans up to 400 colours, though only about 15 or so are available at any one time, with the rest being seasonally rotated and released.

Size Editing Tool

Cotton

Wool

Tencel

Son Of A Tailor 168 Colour Palette

Packaging

These are the various clothing I've purchased from Son Of A Tailor so far. Am very happy that each piece is light, breathable, comfortable to wear, easy to wash and dry, and decently durable. All of it was perfectly fitted too.