Defining Marketing, PR, Advertising And More 
  
  
1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" 
- That's Direct Marketing 
  
  
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you, says: "He's very rich. Marry him." 
- That's Publicity (Free) 
  
  
3. You're at a party with a bunch of friends and see a gorgeous girl. You pay one of your friends to go up to her and say: "He's very rich. Marry him." 
- That's Advertising (Paid) 
  
  
4. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call her and say: "Hi, I'm very rich. Marry me." 
- That's Telemarketing 
  
  
5. You’re at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her a ride home and then say: "By the way, I'm rich. Will you Marry me?" 
- That's Public Relations 
  
  
6. You're at a party and see a gorgeous girl. She walks up to you and says: "You are very rich! Will you Marry me?" 
- That’s Brand Recognition 
  
  
7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. 
- That’s Customer Feedback 
  
  
8. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And then she introduces you to her husband. 
- That’s Demand and Supply Gap 
  
  
9. You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes over and tells her: "I'm rich. Will you Marry me?" and she goes with him. 
- That’s Competition eating into your Market Share 
  
  
10. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!", your wife arrives. 
- That’s Restriction for entering New Markets 
  
  
  
  
  
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defining marketing pr advertising and more
 
 
           
     
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