Magnum Singapore Pleasure Store

Gourmet Ice Cream Pop-Up Store Pleasure Seeking

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 9
Ambience & Setting: 8
Food & Beverage: 9
Service: 9
Value for Money: 8
Spent about SGD $20 per person.





Since 26 July 2013, the Magnum Singapore Pleasure Store has been operating as a pop-up store, opening for about 1 month in various locations around Singapore. After having operated at Clarke Quay, VivoCity, Raffles City, NEX Mall, and Collyer Quay / Customs House Terrace, the Magnum Singapore Pleasure Store has now ceased operations for the time being.

Ambience at the Magnum Singapore Pleasure Store is classy, chic, and elegant, befitting the premium ice cream sold by Magnum. I loved the large 'M' sign made with ice cream sticks, and the various Magnum inspired paintings on the walls. Also loved the lights, shaped like chocolate chips. Colour theme throughout the Magnum Singapore Pleasure Store is chocolate and velvet, invoking a feeling of luxury, decadence and indulgence.

I find staff at the Magnum Singapore Pleasure Store to be upbeat and happy. Mostly comprised of part time students, the Magnum Singapore Pleasure Store staff are polite, friendly, efficient, and very knowledgable on the menu, able to share good advice.

The Magnum Singapore Pleasure Store offers one-of-a-kind Magnum ice cream creations, including desserts and cocktails. Can't get these anywhere else but here at the Magnum Singapore Pleasure Store! The desserts and cocktails are creatively named, and look totally beautiful / sexy / appealing. There is a small selection of savoury main dishes, but I passed these over for their desserts!

The Magnum Singapore Pleasure Store also allows you to customise your own Magnum creation, with a total of 18 different toppings! Name your creation, and share it on the Magnum Singapore Pleasure Store facebook page!





The Magnum Singapore Pleasure Store operates in each location for around 1 month. This limited time opening, as well as a seasonal menu, means you should visit Magnum Singapore Pleasure Store when you can!

Magnum Singapore Pleasure Store Pop-Up

Magnum Singapore Pleasure Store Exterior

Magnum Singapore Pleasure Store Signage

Magnum Singapore Pleasure Store Interior

Magnum Singapore Pleasure Store Lights

Menu items are creatively named and designed beautifully, and feature Magnum ice cream in some way. Prices are relatively affordable per dish, costing around SGD $14 - $19.

Magnum Singapore Pleasure Store Menu 01

Magnum Singapore Pleasure Store Menu 02

Magnum Singapore Pleasure Store Menu 03

Velvet Serviette

Magnum Singapore Pleasure Store Coaster

Create Your Own Magnum ice cream (SGD $7) with 18 Magnum Toppings! Staff tell me only a plain vanilla Magnum ice cream is used as the base, so as not to ruin the flavour of the toppings. Use as much or as little as you want! Then choose 1 of the 3 Magnum Chocolate Coating Dips, either milk, dark, or white.

18 Magnum Toppings

3 Magnum Chocolate Coating Dips

Sweet, dreamy, decadent... Apt descriptions for A Midsummer's Night Dream (SGD$ 18). A beautifully painted white chocolate sheet blankets a vanilla Magnum ice cream, studded with strawberries, blueberries, blackberries and raspberries, topped with pretty edible flowers. Almost too pretty to eat, the presentation is a work of art. Heaven on a plate.

A Midsummer's Night Dream 01

A Midsummer's Night Dream 02

A Midsummer's Night Dream 03

A Midsummer's Night Dream 04

The Magnum version of an adult Hot Chocolate, the Cosy By The Fireplace (SGD $16) consists of a tall glass of rich hot chocolate, enhanced with Bailey's and a vanilla Magnum ice cream stirred in, topped with fluffy caramelised marshmallows. Lovely and warming, and not for kids.

Cosy By The Fireplace 01

Cosy By The Fireplace 02

Cosy By The Fireplace 03

Cosy By The Fireplace 04

The Milkshake For The Tipsy (SGD $15) consists of Magnum milkshake cream, which is essentially a vanilla Magnum ice cream mix that is laced with Bailey's Irish Cream, then garnished with a chocolate wafer stick and Magnum chocolate coins.

Milkshake For The Tipsy 01

Milkshake For The Tipsy 02

Milkshake For The Tipsy 03

Milkshake For The Tipsy 04

The Drunken Pear (SGD $17) is beautifully presented, with a vanilla Magnum ice cream covered in chocolate sauce strips and strawberry sauce strips, topped with fresh herbs. The base are fresh pears poached in wine till soft, wines used include Merlot and Chardonnay. Fragrant, tasty and delightful to eat.

The Drunken Pear 01

The Drunken Pear 02

The Drunken Pear 03

The Drunken Pear 04

The Magnum Milk & Cookies (SGD $12) features fresh, home made crumbed chocolate chip cookies and whole double chocolate cookies. Topped with a vanilla Magnum ice cream, fresh mint leaves and a tangy lemon citrus reduction, garnished with a Magnum 'M' symbol made with cocoa powder.

Milk & Cookies 01

Milk & Cookies 02

Milk & Cookies 03

Milk & Cookies 04

My own Magnum ice cream creation, The Sinner. Coated all over in Dark Chocolate, sprinkled with crunchy Pistachio Chips and chewy Desiccated Coconut for a bit of naughty fun, add in a little Sea Salt for a salty contrast to cut through the sweet, and you have a sinfully good dessert!

The Sinner - Dark Chocolate, Pistachio Chips, Desiccated Coconut, Sea Salt 01

The Sinner - Dark Chocolate, Pistachio Chips, Desiccated Coconut, Sea Salt 02

The Sinner - Dark Chocolate, Pistachio Chips, Desiccated Coconut, Sea Salt 03

The Sinner - Dark Chocolate, Pistachio Chips, Desiccated Coconut, Sea Salt 04

My own Magnum ice cream creation, The Saint. Coated all over in light White Chocolate, sprinkled with crunchy Almond Flakes and Rose Petals for a bit of elegant fragrance, add in a little Chilli Flakes for a spicy contrast to cut through the sweet, and you have a heavenly good dessert!

The Saint - White Chocolate, Almond Flakes, Rose Petals, Chilli Flakes 01

The Saint - White Chocolate, Almond Flakes, Rose Petals, Chilli Flakes 02

The Saint - White Chocolate, Almond Flakes, Rose Petals, Chilli Flakes 03

The Saint - White Chocolate, Almond Flakes, Rose Petals, Chilli Flakes 04

Magnum ice cream is sold in most major supermarkets in Singapore, and there are up to 10 different varieties available, including Magnum Classic, Magnum White, Magnum Dark, Magnum Almond, Magnum Double Caramel, Magnum Black Espresso, Magnum Pink Marc De Champagne, Magnum Mint, Magnum Gold, and Magnum Chocolate Infinity.

Magnum Classic

Magnum White

Magnum Dark

Magnum Almond

Magnum Double Caramel

Magnum Black Espresso

Magnum Pink Marc De Champagne

Magnum Mint

Magnum Gold

Magnum Chocolate Infinity

The Goldfinger (SGD $11) was my least favourite. A halved vanilla Magnum ice cream is coated in chocolate sauce, while the other half is wrapped in a thin crepe. Garnished with peanuts, chocolate shavings and edible gold nuggets, this dish is pretty to look at, but taste is just decent.

Goldfinger 01

Goldfinger 02

Goldfinger 03

Goldfinger 04