Chomel

Sophisticated And Fashionable Ladies Accessories

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 8
Product Lifespan: 6 - 24 Months
Product Quality: 7
Value for Money: 8
Spent about SGD $150 per person.



Considered to be among the foremost retailers of Ladies fasion accessories in Singapore, Chomel has an impressive 20 year run in the fashion industry, offering decent quality accessories such as earrings, necklaces, bracelets / bangles, hair clips, bags and watches, all at relatively affordable prices. Chomel, whose brand name is supposed to mean pretty / cute in Malay, has boutiques strategically located around Singapore, and carries a wide range of products for all occasions.

The appeal of Chomel products lies in their designs, all of which look modern, fashionable, sophisticated and 'expensive', while actually being readily affordable, with most individual pieces costing below SGD $150, averaging around SGD $40 - $90. This means the Chomel brand is very accessible to ladies of all income groups. Another strong point of Chomel is their wide variety of designs, and they also offer the same design of a product in many different and varying colours. This gives Chomel a dizzying array of options, and browsing through their catalogue is both appealing, and difficult to decide on a purchase!

Chomel specialises in costume jewellery, namely, earrings, necklaces, bracelets / bangles, and brooches. Materials used for these are often coloured / plain crystals, pearls, rose gold, zirconia, rhodium and diamante. Durability of Chomel products is average, with lifespan of around 6 - 12 months, and longer with proper care. Chomel extensive range also means it's easy to pair / match accessories for occasions, and they do offer complete seasonal looks. Target group of customers is probably lady executives, early 20s to late 50s, or those looking to avoid 'cheap', gaudy, over the top accessories.

Designs for Chomel accessories rotate fairly often. While Chomel carries a line of hair clips, timepieces and bags, they are lesser known for these, and the designs are limited. Quality of these tend to suffer more as well. Service at Chomel tends to be pretty good, staff are helpful and friendly, and they do assist with maintenence / repair where possible.