Sephora

Reowned Beauty Departmental Store

(Ratings: On a scale of 1 to 10, with 1 = Worst and 10 = Best)
Overall: 8
Product Lifespan: 3 - 12 Months
Product Quality: 8
Value for Money: 7
Spent about SGD $100 per person.



Founded in France in 1970 by Dominique Mandonnaud, Sephora is a beauty retail departmental store operating in 27 countries worldwide, managed by the Louis Vuitton Moet Hennessy (LVMH) group. Sephora stores are designed to be open with clean lines, and splashes of colour, and their relatively large floor space is organised neatly. While Sephora caters mostly to women, they do carry a line of products for men as well.

Sephora has an extensive range of products for ladies, including skin care, makeup, nail care, fragrance, bath & body care, facial care, styling, and hair care. Sephora has a smaller, but sufficient range of products for men, including hair care, skin care, facial care, bath & body care, fragrance, and even makeup! You'll be able to find most major beauty brands in Sephora, and they even have their own house brand, developed by their team of beauty professionals under the 'Science Of Sephora' education program.

Sephora is noted for revolutionising the beauty industry, as Dominique Mandonnaud was the first to introduce the 'Beauty Advisor' concept, replacing sales representatives with 'Beauty Advisors' who would give customers beauty tips and ideas, as well as allow customers the freedom to explore the store and test the products. This concept is still going strong in Sephora, and staff today are knowledgable, friendly, welcoming, and efficient.

The Sephora line of products under their house brand is beautifully packaged, with different colours representing a different functionality of the product. I generally find their range of products for men to be good, easy to understand and use. Prices vary widely depending on product, ranging from very cheap, to extremely expensive. Generally, the Beauty Advisors will be able to assist you, but visit Sephora with your requirements and they'll be able to assist.