Because Who Is Perfect? Get Closer.
On 2nd December 2013, shoppers along Bahnhofstrasse street in Zurich, Switzerland, were astonished to see disabled mannequins modelling the latest, trendiest fashion.
Pro Infirmis, a Swiss organisation for the disabled, created a series of mannequins, based on models with disabilities, that were then displayed in a high street store along the up-market Bahnhofstrasse street.
As part of a campaign for the 'International Day Of Persons With Disabilities', an international observance day promoted by the United Nations, and commerated on 3rd December every year since 1992, Pro Infirmis wanted to raise awareness for disabilities, and that no one has a perfect body.
5 models with various disabilities were chosen, and each had a mannequin made to perfectly reflect their body shape. The models were Miss Handicap 2010 Jasmine Rechsteiner, athlete Urs Kolly, actor Erwin Aljukic, radio host Alex Oberholzer, and blogger Nadja Schmid.
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| Pro Infirmis Models, Source: http://thisisnotadvertising.files.wordpress.com/2013/12/pro_infirmis_group_photo.jpg?w=590&h=366 |
A short film called 'Because Who Is Perfect? Get Closer.', was produced by Alain Gsponer to capture this campaign.
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