Guinness Draught In A Bottle (GDIB) Launch Party

Guinness Draught In A Bottle (GDIB) Launch Party
This was an invited media review. I did not pay any admission fee for this event.
Images are courtesy of Guinness Singapore and Asia Pacific Breweries Singapore.
Attended with Anavarin.

Despite the rain, guests came from near and far to Timbre @ The Arts House, to see history being made on 21-Feb-2013. Set against the backdrop of the Singapore River and the bright lights of Boat Quay, under the watchful gaze of the statue of Sir Stamford Raffles, guests were here to witness the Guinness World Record of the longest beer bottle bar slide being set.

Guinness Draught in a Bottle (GDIB) Launch Party on 21-Feb-2013

Organised by Guinness Singapore and Asia Pacific Breweries Singapore, the world breaking record attempt was held to commerate the launch of the new Guinness Draught in a Bottle (GDIB). Packaged in a sleek 330 ml black bottle, the Guinness Draught in a Bottle (GDIB) is step away from the traditional tap beer served in a pint glass for Guinness. With this launch, Singapore becomes only the 3rd country worldwide, and the 1st in Southeast Asia to offer this new Guinness variant.

Guinness Draught in a Bottle (GDIB) Event Poster

A specially constructed 15 m (length) x 0.5 m (width) bar counter with a smooth top had been constructed just for this event. 5 lucky Guinness Singapore Facebook fans had been handpicked to attempt to set the world record, as they were deemed to have submitted the most creative entries in a contest held by Guinness, which was to complete the sentence "Guinness is as smooth as…".

The specially constructed Bar Counter

The 5 lucky fans and the Guinness World Record Adjudicator Richard Stenning (From Left to Right: Richard Stenning, Wendy Tan, Patrick Yong, Keefe Tan, Jeffrey Ng and Steven Tan)

Stringent criteria had to be met to successfully set the Guinness World Record of the longest beer bottle bar slide. Each of the 5 fans had only 2 attempts to slide an opened bottle of Guinness Draught in a Bottle (GDIB) down the smooth top of the specially constructed bar counter. The bottle had to remain on the counter the entire time, without falling off, and there had to be no beer spillage. They could only slide the bottle using 1 hand, and the bottle must slide a minimum of 10m. An adjudicator from the Guinness World Records, Richard Stenning, had been invited to judge the attempt.

Despite intense competition and several failed attempts, the world record was eventually clinched by Mr. Jeffrey Ng. He managed to slide the bottle a distance of 14 m, 10.4 cm (46 ft 3.276 in), to loud cheers and applause.

Mr. Rene de Monchy, Head of Marketing for Asia Pacific Breweries Singapore, who received the official certificate together with Jeffrey Ng, said "We are thrilled to have secured the Guinness World Records title for the 'Longest Bar Slide' which made the launch of the iconic Guinness Draught in a Bottle even more ground-breaking. What an exciting first for Guinness in Singapore! Guests and fans witnessed history today and the achievement marks the launch of Guinness Draught in a Bottle which offers consumers a new way of enjoying the Guinness draught they know and love."

Jeffrey Ng sets the Guinness World Record for Longest Beer Bottle Bar Slide

Adjudicator Richard Stenning measures the record breaking attempt, while someone falls asleep in the background!

Adjudicator Richard Stenning presents the official certificate to Jeffrey Ng, Michael Chin and Rene de Monchy

Jeffrey, a 30-year old finance executive and the new world record holder, had this to say about the launch party, "Everything about this evening has been spectacular, from the once-in-a-lifetime experience of setting a Guinness World Records title on behalf of Guinness, to the pyrotechnic display and refreshingly smooth Guinness Draught in a Bottle. This will be a night that my friends and I will remember forever!"

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On a personal note, I loved the taste and texture of the new Guinness Draught in a Bottle (GDIB). While I'm normally not a big fan of Guinness, I like the smoothness of this beer, as it slides down the throat very easily. There is a slight touch of sweetness, and most importantly to me, no hint of bitter aftertaste.

Guinness Draught in a Bottle (GDIB) will retail for approximately SGD $12 per bottle at clubs, restaurants and diner outlets all over Singapore. Guinness should always be enjoyed responsibly. For more information about the launch of GDIB in Singapore, please visit https://www.facebook.com/Guinness.SG.