Using Social Media


Social Media is:
- A two-way conversation.

- Amplified word of mouth. Millward Brown says that ‘digital consumers’ have 15% stronger relationships with brands. 

- Social brand experiences increase brand awareness, increasing the likelihood that the customer will buy a product. 

- An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, audio and video.



Why Is Social Media Important?
1. Increased visibility of your brand.

2. Because 2/3 of the global internet population use social media.

3. Time spent on social networks is growing at 3x the overall internet rate, accounting for ~10% of all internet time.

4. It is democratizing communications.



How To Use Social Media?
1. Listen - RSS, Google Alerts, Tweet Deck, Social Mentions, etc. 

2. Engage 

3. Measure - Audience, Engagement, Loyalty, Influence, Action - Map Statistics to Goals  

Social Media Landscape

Social Media Campaign by Gary Hayes & Laurel Papworth

Engaging With TranSocial Media Community by Gary Hayes

Web 2.0 Online Collaboration by Gary Hayes

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